Flower Hero Privacy Policy
Effective Date: September 9, 2026
Flower Hero (“Flower Hero,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, place an order, contact us, join the Bloom Club, participate in a promotion, or otherwise interact with our business.
Information We Collect
We may collect information you voluntarily provide, including your name, email address, telephone number, billing address, delivery address, recipient information, card message, event details, floral preferences, account information, and communications with us.
Payments may be processed by third-party payment providers. Flower Hero may not directly receive or store your complete payment-card information.
We may automatically collect limited technical information, such as your IP address, browser type, device information, referring pages, pages visited, approximate location, and interactions with our website. We may use cookies and similar technologies for website operation, analytics, fraud prevention, advertising, and improving the customer experience.
How We Use Information
We may use personal information to:
- Process, fulfill, deliver, and communicate about orders;
- Manage Bloom Club subscriptions and customer accounts;
- Provide customer service and respond to inquiries;
- Personalize products, services, and marketing;
- Send promotional emails or text messages when permitted;
- Maintain website security and prevent fraud;
- Comply with legal, tax, accounting, and regulatory obligations; and
- Improve our website, services, products, and business operations.
You may unsubscribe from promotional emails through the link provided in the message. You may opt out of promotional text messages by replying STOP. Transactional communications may still be sent when necessary to complete an order or provide requested services.
Sharing of Information
We may share information with trusted providers that help us operate, including payment processors, website hosts, delivery providers, marketing platforms, analytics services, customer-management systems, and professional advisers. These providers receive information only as reasonably necessary to perform their services.
We may also disclose information when required by law, to protect our rights or customers, investigate fraud or security concerns, or as part of a merger, sale, financing, or transfer of business assets.
Flower Hero does not sell personal information for money. Some advertising or analytics activities may be considered “sharing,” “targeted advertising,” or a “sale” under certain privacy laws. Where applicable, you may request to opt out.
Data Retention and Security
We retain information only as long as reasonably necessary for the purposes described above, including legal, accounting, dispute-resolution, and operational requirements. We use reasonable administrative, technical, and physical safeguards; however, no website, transmission, or storage system can be guaranteed completely secure.
Your Privacy Choices
Depending on applicable law, you may request access to, correction of, deletion of, or a copy of your personal information. You may also request to opt out of certain targeted advertising or data-sharing practices. We may verify your identity before completing a request and may retain information when legally permitted or required.
Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect their personal information.
Third-Party Services
Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and Flower Hero is not responsible for those practices.
Policy Updates
We may update this policy periodically. Changes become effective when posted with a revised effective date.